Interview from Mr.Shivasankar Vijayasekaran Managing Partner, The Safire Industries
With a highly satisfied and loyal client base of more than 3000 reputed companies, spread across India and abroad, The Safire Industries has revolutionized the world of commercial printing.
PRINT3 : Could you let us know more about The Safire Industries?
Shivasankar Vijayasekaran : The Safire Industries has a rich history rooted in dedication to quality and innovation. Established in 1975, Safire began as a small, family-owned printing business, initially catering to movie posters and local printing needs. Over the years, through hard work, a customer-centric approach, and the adoption of cutting-edge technology, Safire evolved into a full-fledged commercial printing company.
Our journey from traditional offset printing to becoming a comprehensive provider of printing services, including digital solutions, reflects our commitment to growth and innovation. We always been focused on delivering superior quality products while embracing new trends and staying ahead of industry advancements. This has helped us build long-standing relationships with clients across various sectors, from corporate entities to creative agencies.
Today, we are proud to be a leader in the printing industry, offering a diverse range of printing services that meet the needs of both small businesses and large-scale enterprises. The Safire Industries continues to be driven by our founding principles: quality, customer satisfaction, and technological innovation.
“Combination of principles, mission, vision, and values helps Safire maintain its position as a trusted, innovative leader in the printing industry, with a strong, dedicated workforce behind its success”
P3 : How do you set your goal in the industry ?
SV : Our vision is to revolutionize the printing industry through continuous innovation, setting benchmarks for quality, efficiency, and sustainability. We aspire to be recognized globally as a trusted partner for all printing needs, creating value for our clients and contributing to the growth of the industry as a whole.
Our mission is to be the leading provider of printing solutions by consistently delivering high-quality, innovative, and sustainable services. We aim to enhance our clients’ businesses by offering customized, top-notch printing solutions that meet their unique needs, with a focus on excellence, timeliness, and customer satisfaction.
P3 : What is your approach towards the business?
SV : At Safire, we are guided by core principles that define our approach to business:
Quality First: We believe in delivering only the highest quality printing services, with attention to detail at every stage of the process.
Customer-Centric: We prioritize the needs and satisfaction of our clients, building lasting relationships through excellent service and trust.
Innovation: Embracing the latest technology and trends in printing, we continuously innovate to provide our clients with modern, efficient, and cost-effective solutions.
Sustainability: We are committed to reducing our environmental footprint by using eco-friendly materials and processes that promote sustainability in our industry.
P3 : What kind of printing jobs you process in your press?
SV : Range of Products and Services: “At Safire, we cater to a wide array of printing needs, including commercial offset printing, digital printing, and custom packaging solutions. Our services cover everything from posters, brochures, catalogs, and business cards to large-scale signage and banners.”
Innovative Solutions: “We constantly innovate to provide eco-friendly printing solutions, such as using sustainable paper and inks. Our digital printing services offer quick turnaround times, ensuring that clients receive their materials promptly without compromising on quality.”
Industry-specific Offerings: “We also specialize in catering to niche markets like the packaging industry, offering packaging solutions that meet international standards. Our tailored services ensure that businesses in these sectors receive custom-designed products that suit their specific needs. Our FSC certification enable us to deliver FSC certified products that benefits environmental standards.”
“Safire fosters a culture of collaboration, innovation, and mutual respect. We believe in creating an environment where employees feel empowered to share ideas, take initiative, and grow professionally“
P3 : How equipped you are with your infrastructures?
SV : We are equipped with state-of-the-art infrastructure designed to meet the diverse and evolving needs of the printing industry. Our facilities are built to handle both small and large-scale projects with precision and efficiency. Key components of our infrastructure include:
Advanced Printing Machinery: We house a range of modern printing machines, including offset, litho, and digital printers, capable of handling various formats and materials. Our offset printing units are ideal for high-volume projects, delivering sharp and consistent print quality. Digital printing technology allows us to produce high-quality outputs with quick turnaround times, ideal for on-demand and short-run projects.
Pre-Press Setup: Our in-house pre-press department is equipped with cutting-edge technology to ensure that all artwork and designs are perfectly prepared for printing. We use advanced computer-to-plate (CTP) systems, ensuring precision in image reproduction and minimizing errors.
Post-Press Facilities: We offer a comprehensive range of post-press services, including binding, laminating, die-cutting, folding, and more. These finishing processes are executed with precision, adding value to printed materials by enhancing durability and aesthetic appeal. In addition to traditional printing services, we also provide custom packaging solutions, with facilities dedicated to corrugation, custom box making, and high-end packaging design.
We maintain dedicated storage facilities to manage large-volume orders. Our warehouse systems ensure secure handling of raw materials, as well as safe and organized storage of finished products.
Our team comprises highly skilled professionals with years of experience in the printing industry. From pre-press technicians to press operators and quality control experts, our workforce ensures that every job is completed to perfection.
P3 : How Safire looks at technology adoptions?
SV : We pride ourselves on staying ahead of the curve by investing in the latest technology and printing techniques. Our state-of-the-art machinery allows us to offer a diverse range of services, from traditional offset printing to modern digital solutions.
P3 : What is your recent addition in your infrastructure?
SV : Safire Print recently expanded its digital printing division, offering faster and more cost-effective solutions for businesses in need of high-quality print materials in short timelines.
P3 : Such a leading printer, how Safire approaches Environmental management?
SV : The Safire Industries is committed to integrating environmental sustainability into every aspect of our operations. By focusing on responsible sourcing, waste reduction, FSC Certification, energy efficiency, and employee engagement, we aim to make a positive impact on the environment while delivering high-quality printing services. We continue to innovate and adopt new technologies that help us reduce our environmental footprint, contributing to a greener, more sustainable future for the printing industry.
We actively promote the use of recycled and certified sustainable paper products. Many of our printing projects are carried out using materials that have been sourced from responsibly managed forests, certified by organizations like the Forest Stewardship Council (FSC).
We strictly adheres to all local and international environmental regulations. We ensure that our operations comply with the guidelines set forth by environmental protection agencies and other regulatory bodies. This includes maintaining permits, conducting environmental assessments, and adhering to industry best practices for sustainable operations.
Our facilities include wastewater treatment systems that prevent hazardous chemicals from entering the local water supply ensuring that any wastewater is properly treated before disposal.
We use environmentally friendly cleaning agents in our press maintenance routines to reduce the release of harmful chemicals into the environment.
We have an extensive recycling program in place, which includes recycling paper offcuts, unused ink, and other materials generated during production. Waste materials are segregated and sent to certified recycling facilities, significantly reducing the amount of waste that goes to landfills.
P3 : What are your social responsibilities?
SV : Sustainability Initiatives: “At Safire, we believe in sustainable business practices. We actively work towards reducing our environmental impact by using eco-friendly materials and adopting energy-efficient processes in our production facilities.”
Community Involvement: “We are committed to giving back to the community through various social initiatives. We involve ourselves in educational programs that promote skill development in the printing industry, helping young professionals gain the expertise needed for a successful career.”
Employee Welfare: “Our employees are our greatest asset, and we prioritize their well-being through comprehensive health and safety measures, training programs, and providing a supportive work environment.”
P3 : What is your future plans?
SV : Our future plans are “We are excited to announce our plans to introduce AI-driven print solutions, which will further enhance our capabilities and allow us to offer even more personalized services to our clients.”