Saica Group showcases Saica Fresh, its new packaging solution, at Fruit Attraction

• The new offering aims to help customers take care of their fresh produce brands, reduce food waste and contribute to the circular economy, while improving the consumer experience.
• The event, which will bring together more than 2,000 companies from 135 countries from the 8th to the 10th of October, will once again make Madrid the international capital of the sector.

Saica Group will present Saica Fresh, its new complete packaging solution, with a unique End-to-End approach to the fresh produce market, during Fruit Attraction, the fruit and vegetable fair, which will be held at Ifema, Madrid, from the 8th to the 10th of October.

The company will use its presence at the international event to officially unveil its innovative initiative, a suite of complete packaging, corrugated cardboard and flexible packaging solutions, which seeks to help customers take care of their fresh produce brands, reduce food waste and contribute to the circular economy, all while improving the consumer experience. Saica Fresh is based on five pillars and unique value propositions: food science, comprehensive solutions, products, R+D+i and sustainability.

Saica Fresh, which provides a unified approach from the Saica Pack and Saica Flex divisions, allows for a comprehensive review of the customer value chain from start to finish. Saica’s R+D+i teams apply their knowledge to ensure that the customer is using the most appropriate and sustainable packaging technology and material, while increasing productivity in the packaging process, reducing costs and maintaining the quality of the packaging for longer, with the aim of increasing its shelf life.

The group will participate with a modern and eye-catching stand, which will faithfully reflect Saica’s identity and will be located in Hall 7 (7C24) of the fairgrounds. The stand will seek to welcome visitors and offer an immersive experience that allows them to learn first-hand about the advantages of Saica Fresh, from the optimisation of packaging to its positive impact on the value chain. The company will also share its vision of commitment to the environment, informing the public of innovative solutions that contribute to the circular economy within the sector.

Miguel Ángel Martínez, Commercial & Marketing Director of Saica Pack, says that “at Saica we are very pleased to present Saica Fresh at Fruit Attraction, which marks an important step in our permanent commitment to the fresh produce sector. By offering a fully integrated packaging solution, we not only help our customers optimize their packaging processes, but also enable them to reduce food waste and extend the time their products stay fresh. Saica Fresh embodies our dedication to sustainability, innovation and our commitment to adding value to the entire supply chain”.

In addition, the Sales & Marketing Director of Saica Flex, Francisco Barrera, stresses that “with Saica Fresh, we have created a truly comprehensive solution, which combines the strengths of Saica Pack and Saica Flex. This unified approach allows us to offer our customers sustainable, cutting-edge packaging technologies that respond to the changing needs of the fresh produce market. Our participation in Fruit Attraction gives us the perfect platform to showcase the tangible benefits of Saica Fresh: from improving brand visibility to fostering a more circular economy.”

Fruit Attraction is the leading trade fair in the world of fruit and vegetables. It brings together companies from various interrelated business areas: from organic farming to the biotech sector, including logistics and auxiliary industry. Its global nature is manifested in the fact that it has more than 2,000 participating companies, from 135 countries, whose success means that 90% of professionals and 95% of visitors repeat every year.

Established as a knowledge centre for the fruit and vegetable sector, the fair will also offer a set of sessions with a wide variety of content. Among others, Fruit Attraction will host the Grape Attraction, Biofruit Congress, Fresh Food Logistics The Summit, as well as Innovation Hub and Factoría Chef.