Calcomanías Tradicionales, a leading Mexican printing company established in the 1980s by the Martínez family, has long been recognized for its commitment to innovation and quality. As the company expanded, it sought out cutting-edge technology to meet the demands of industries such as automotive and advertising. Agfa’s hybrid Tauro printer has enhanced their printing capabilities.
A game-changer for diverse industries
In its early days, Calcomanías Tradicionales began with a screen-printing system. However, as they grew, the expanded into offset printing, and now also inkjet printing. Agfa’s Jeti Tauro is a machine that has seamlessly integrated into their operations, providing both speed and reliability.
The Jeti Tauro’s hybrid capabilities allow us to print on rigid substrates and roll-to-roll, making it an incredibly dynamic tool for our production needs.
Optimized workflow and technical excellence
One of the standout features of the Jeti Tauro is the Asanti workflow software that drives it. This software, developed by Agfa, has made it easier for both prepress and machine operators to achieve optimal results quickly.
“With Agfa producing the machine, software, and inks, the entire workflow is 100% optimized” says Raúl Salgado, Sales Director for the company.
In addition to its technical capabilities, the Jeti Tauro has also enhanced the company’s ability to match colors precisely—a crucial factor when working with high-profile commercial partners. The result is a product that not only meets but exceeds customer expectations.
A strategic investment
The decision to invest in the Jeti Tauro was not made lightly. After thorough research and visits to the FESPA trade fair, and Agfa’s demo center in Belgium, Calcomanías Tradicionales recognized that this machine was the perfect fit for their growing needs. The speed, clarity, and reliability it offers have allowed them to take on new assignments that previously couldn’t be fulfilled due to price or production speed.
As part of their ongoing commitment to innovation, Calcomanías Tradicionales has also set up a research and development department focused on finding more eco-friendly substrates, as well as on generating prototypes for the innovative products that their clients require.
In summary
With the Jeti Tauro printer, Calcomanías Tradicionales has significantly advanced its printing capabilities, ensuring they remain at the forefront of the industry. This strategic investment has not only improved their productivity and quality but also solidified their reputation as a leader in precision and innovation. The future looks bright for Calcomanías Tradicionales as they continue to grow and expand their offering.
