Interview from Mr. Girish Rao, Managing Director, Akruti Print Solutions
With over 40 years in the printing industry, Our technical team has the experience to execute and deliver print jobs with a quick turnaround time.
Print3 : Could you tell us more about Akruti Print Solutions?
Girish Rao : Akruti Print Solutions Pvt. Ltd. started as a small print house with a clear vision of delivering high-quality printing services. Over the past 35 years, it has grown into one of India’s most reputed print presses. Today, we are recognized for our expertise in multi-color offset printing and luxury packaging solutions. Our facility is equipped with advanced technology, enabling us to serve a diverse range of industries with precision and excellence.
P3 : What is your mission & vision?
GR : Our mission is to consistently deliver exceptional printing and packaging solutions while adopting sustainable practices. We aim to lead the printing industry through innovation, excellence, and a commitment to quality.
P3 : Can you share the company’s history and milestones in the Akruti, highlighting any major innovations or achievements?
GR : Over the years, Akruti has achieved several significant milestones:
- Establishing a full-fledged offset printing facility.
- Winning over 23 National Awards for Excellence in Printing.
- Expanding into luxury paper packaging and rigid box manufacturing.
- Adopting advanced technologies like color calibration and ink optimization.
- These achievements reflect our dedication to innovation and maintaining high standards in the printing industry.
“A prestigious name in the world of offset printing and packaging for over 35 years. As a global leader, we pride ourselves on delivering high-end, innovative solutions that transcend ordinary expectations”
P3 : What are the main products offered by Akruti Print Solutions Pvt. Ltd., and how do each of these products cater to different industries and customer needs?
GR : Our product portfolio includes:
- Brochures and Catalogs: Ideal for marketing and promotional activities.
- Coffee Table Books: Designed with superior image quality for premium audiences.
- Luxury Rigid Boxes: Tailored for high-end packaging needs.
- Diaries and Calendars: Popular for corporate gifting.
- Paper Bags: Crafted for retail and luxury uses.
Each product is tailored to meet the specific requirements of our clients
- Adopting advanced technologies like color calibration and ink optimization.
- These achievements reflect our dedication to innovation and maintaining high standards in the printing industry. across industries like real estate, FMCG, IT, and pharmaceuticals.
 P3 : How does Akruti Print Solutions ensure color accuracy during pre-press operations across different printing batches? Can you explain the process of color management?
GR : Akruti employs advanced color calibration software and an online densitometer for precise ink monitoring. Our pre-press team meticulously prepares artwork, ensuring consistent and accurate color quality across batches.
P3 : How does Akruti Print Solutions incorporate sustainability into its luxury paper packaging designs while ensuring a premium look and feel? Are there any recent material or process innovations the company follows?
GR : We integrate sustainability into our luxury packaging by using eco-friendly materials and optimizing production processes to reduce waste. Innovations include the adoption of recyclable and biodegradable packaging materials while maintaining the aesthetic appeal and durability of our products.
 P3 : Any products added recently into your product range?
GR : Yes. We recently introduced a new line of luxury rigid boxes, designed to cater to the growing demand for premium packaging solutions. This expansion reflects our commitment to innovation and customer-centricity.
P3 : May we know about your environmental management policies?
GR : Akruti is committed to sustainable practices. We use eco-friendly inks and have implemented efficient waste management systems to minimize our environmental impact. Additionally, we invest in energy-efficient technologies to reduce our carbon footprint. These efforts align with our commitment to responsible business practices.
P3 : Challenges and competitions you are facing in the market?
GR : The printing industry faces challenges like rising raw material costs and competition from digital media. However, we address these by focusing on innovation and leveraging advanced technologies. Our commitment to customer satisfaction and bespoke solutions sets us apart in a competitive market.
“Akruti has received over 23 National Awards for Excellence in Printing, showcasing our dedication to quality and innovation. These accolades highlight our position as a leader in the printing and packaging industry”
P3 : What are your other group companies?
GR : Akruti is part of a broader group having brands like Unbox & Unwrap that includes ventures in luxury packaging and related services. This diversification allows us to cater to a wide array of client needs and market segments.
P3 : In what ways are technological advancements transforming the Indian Printing Industry?
GR : Technological advancements, such as digital printing and automation, are revolutionizing the Indian printing industry. These innovations enable faster production times, reduced costs, and enhanced customization capabilities. Akruti has embraced these trends to stay ahead in a rapidly evolving market.
P3 : How do you view the growth of the Indian Printing Industry in recent years and its future prospects?
GR : The Indian printing industry has seen significant growth due to increasing demand for packaging and promotional materials. With the rise of e-commerce and luxury branding, the industry is poised for continued expansion. Akruti is well-positioned to leverage these opportunities through our expertise and forward-thinking approach.